Go Green! Has become one of the biggest buzzwords in business, school, and frankly just about every industry and institution in the world. For myself it’s daily that I find something on the web, TV, or radio telling the world that we’re destroying our environment, wasting natural resources, and that global warming is at the [...]
Archive for November, 2009
24 Nov
Efficiency VS. Effectiveness
The Prius Effect is one of the most celebrated situations where information directly effects the actions of individuals. Prius owners can be highly effective in conserving energy since they have real-time data at their fingertips allowing them to change their actions to make the car perform at optimal levels. The green community has been screaming [...]
23 Nov
The American Dream Machine
In 1971 PBS launched a program called The Great American Dream Machine – a satire based on political comedy. What really stuck out in this series wasn’t Chevy Chase but Marshall Efron and his critical look at consumerism. “One notable skit was on the different size descriptions on cans of food, in the days prior [...]
20 Nov
The Last Mile to Thanksgiving: Are You Hungry For Change?
Trying to come up with some blog topics around the holidays for Hohm I headed out to my parents who are always up for a cup of coffee and some strong debate early in the morning. Quickly the conversation tuned into the upcoming holiday and what is the possibility of households conserving energy by preparing [...]
16 Nov
The Green Revolution – Why now?
Most Americans have no idea where their power and utilities come from. We’ve been blessed with the ability (for those that pay their bills) to turn on the lights with a flip of the switch. However to transfer this amount of power to your home, neighborhood, city, county and state is a massive undertaking, and [...]
16 Nov
Microsoft Hohm and Fargo
Recently I was able to head up to North Dakota to do interviews with a variety of people in the town. This video was just used in the announcement for the Microsoft Hohm partnership with Excel Energy.


