If you’re doing any kind of social marketing either for an organization that you work for or just for yourself influential marketing should be at the top of your list. There are many tools that you can use to listen, monitor and track conversations in the social space however there are few that help marketers [...]
Archive for the ‘Social Measurement’ Category
22 Sep
Influence and Traakr
Posted by elemenager in News, Social & Content Creation, Social Measurement. 1 Comment
22 Jun
The Human Element
Posted by elemenager in Social Measurement. Tagged: radian6, scoutlabs, Social Measurement, social media, techrigy, the human element, trucast. 6 Comments
Social reporting has been a topic that I’ve been researching for awhile. I pulled the series shortly after it was started because the responses from social monitoring and reporting companies became quite redundant. So for the past 8 months of interviews, sales pitches there is one major gap that all social monitoring companies like Techrigy, [...]
18 Feb
Social Media Measurement – Part 2
Posted by elemenager in Social Measurement. Tagged: backtype, radian6, social computing, social media measurement. 2 Comments
Yesterday we looked at BackType and how they monitor comments throughout the web. Today we’re going to look at another company called Radian6. Andrea Tarrant from Radian6, was able to answer a few questions that I sent over that will help give you some insight into what their company offers. • Comments – scans blog [...]
18 Feb
Social Media Measurement- Part 1
Posted by elemenager in Social Measurement. Tagged: backtype, social computing, social media measurement, social media metrics. Leave a Comment
To start this social measurement series off I’m going to cover multiple services that can help a user monitor and create metrics for their social interactions. These tools can be used not only to monitor a specific user but to also measure competitors and social gurus involvement in social media. The first tool that I [...]
9 Feb
Social Measurement Research
Posted by elemenager in Social Measurement. Tagged: social computing, social marketing measurement, Social Measurement. Leave a Comment
Social measurement has been stealing the spotlight in the social computing industry from the beginning of the New Year. Discussion on authority and impact of users and grading such user profiles on individual platforms has lead to a handful of tools that have made their claim on social measurement. Over the next couple of weeks [...]
23 Jan
The 80/20 Rule
Posted by elemenager in Social Measurement. Tagged: 80/20, connectors, malcolm gladwell, mavens, salesmen, social metrics, the tipping point. 1 Comment
Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference presents some interesting theories that are directly relevant to today’s issues in the measurement of authority and impact in social computing. Gladwell hits on a variety of topics but for the sake of time I’m going to only review “The Law of [...]
21 Jan
Appearance isn’t Everything
Posted by elemenager in Social Measurement. Tagged: facebook grader, hubspot, techcrunch, twitter grader. 1 Comment
A friend and coworker Ryan told me about a debate developing between Mike Volpe (@mvlope) and Michael Arrington (@techcrunch) regarding Hubspot’s Facebook.grader.com today. Ryan (@ryanjin) blogged about the debate bringing in some good points that was shortly commented on by @mvlope stating “I guess my position is that while any “grade” is not a perfect measure, it [...]
